Exploring how imaging acts as a technical mediator of human activities, Susan Schuppli, and Wendy Hui Kyong Chun are joined by moderator Nishant Shah to reflect on how images and text translate biases and prejudice – what we think we know. In this conversation, the claim that images and language can be a way of knowing or feeling the world directly is challenged, revealing racialised, bureaucratic, and analytic techniques that make them calculable and quantifiable. Raising questions about the historical roots of sentiment analysis and the aggregation of material evidence, they break down the generative methods that scale, assemble and construct worlds.