Interrogating how Hollywood blockbuster culture and mass media produce stereotypes of self-representation, Maria Guta and Lauren Huret shed light on how identity is produced and performed online and offline. Their installation probes the intricate intersections between the body as infrastructure, self-fetishization, and the consumption of female figures.

Staging themselves as various female archetypes – a ’90s business woman, an innocent virgin seduced by temptation, and überfemmevampires – they call attention to how these representations circulate and how our relations to them are defined. While paying homage to certain elements of these representations, they playfully subvert the distorted image of success and the false promise of empowerment they offer. The works explore the historical impact of personal computers, the World Wide Web, and other communication technologies, including the often eroticised telephone, devices that stand as direct precursors to the current compulsion to brand ourselves online.