In Big King Airlines New Engine Fundraising Drive, a fictitious Korean airline offering flights to the mysterious country of Ching Chen, uses digital content to raise funds for its dubious corporate cause. Deploying manipulative online campaigns across several platforms, the airline attempts to raise capital to save its obviously corrupt business from bankruptcy.

Examining how viral content evolves as it circulates online, and how memes are used to strengthen brands’ connection to consumers, the work critiques how these tools are used in service of capital and corporate community building. The installation features wallpaper that can be scanned to reach a website and an array of scams, including videos, images, YouTube reviews, and much more.