The increase in public attention towards the creative industries has moved creative enterprises and their codes of conduct from the periphery to center stage. With this heightened interest comes a rapid growth in communication between the “old economy” policy makers and creative entrepreneurs. Shapeshifters sees a huge potential to install new investment models and utilize resources for the common good.
But implicit beliefs can limit opportunities to build and sustain business relations in these new business systems. For it to work, there is a need to look more closely at the complex cultural DNA of creative companies. Shapeshifters has been working on a global research project since 2006 in order to develop a new mapping of Creative Tribes and Value Zones and shape more sustainable connections between creatives and investors.
In this workshop, the following research findings will be presented to the public the first time ever:
* A new business map: Value Zones and New Social Territories in the Creative Sector
* Social Tools: A Cultural Due Diligence for the creative industries
* The meaning of market intelligence in the matchmaking between "Money" and "Meaning"
Pre-registration required
>>> participate! [online form]
In der jüngeren Zeit sind kreative Firmen und deren Unternehmensphilosophien von der Peripherie ins Zentrum der Aufmerksamkeit gerückt und Akteure der “alten Wirtschaft” schauen mit großer Neugierde auf die Arbeitsweise kreativer Unternehmer. Shapeshifters bejaht das große Potenzial neuer Investitionsmodelle und Ressourcen. Doch um sicherzugehen, dass das Allgemeinwohl tatsächlich von diesen profitiert, arbeitet Shapeshifters seit 2006 an einem globalen Mapping-Projekt kreativer Gruppen und Wertzonen, das stabilere Verbindungen zwischen kreativen Produzenten und Investoren ermöglichen soll.
In diesem Workshop präsentiert Eric Poettschacher seine Forschungsergebnisse zum ersten Mal überhaupt öffentlich:
* A new business map: Value Zones and New Social Territories in the Creative Sector
* Social Tools: A Cultural Due Diligence for the creative industries
* The meaning of market intelligence in the matchmaking between "Money" and "Meaning"
Für diesen Workshop ist eine Voranmeldung erforderlich!
>>> mach mit! [onlineformular]
